GRAY’s visual feed follows a curated, moody, and minimal art direction.
GRAY – Branding for a Contemporary Fashion Label
Our goal was to create a distinctive, elegant, and gender-neutral identity that reflected GRAY’s bold simplicity and positioned it as a lifestyle choice rather than just a clothing brand.
GRAY is a trend-driven fashion brand that celebrates minimalism, modernism, and unisex appeal. Their collections blend urban aesthetics with wearable comfort — speaking directly to a new generation that values style with substance.
